Your website is the equivalent of your shop window, if it doesn’t look inviting, people won’t take a look at what you have to offer. You only get one chance to make a first impression, and generally, that means less than a second to convince people your website is worth their time. So how do you know if it is time for a new website design?
Does your website meet today’s visitor expectations?
As the digital world advances, your company’s website is more important than ever. There are certain visitor expectations that have to be met. Your website should clearly establish your brand, provide easy to access information on your products or services, and ultimately lead to conversions.
A website that isn’t performing doesn’t always need a complete redesign, it may just need a little tweaking. A refreshed look and feel or updated branding is one of the most effective marketing tools for any business.
Is your website driving traffic and revenue for your business?
You should be seeing a solid return on investment from your website. So if you’re not, it’s time to consider the reasons why. Businesses often make the same mistakes, it’s the “build it and forget it” error.
You create a website that’s beautiful and engaging, but then forget to make continuous updates (or maybe don’t even realise you need to). For a website to deliver the results you want for your business, you have to keep it up to date.
Here are four tell-tale signs that your company needs a website design refresh to improve your business.
Your website load speed is slow
People don’t have time to wait for websites to load, and we’ve come to expect everything within the space of click. That means if your website takes more than two seconds to load, you’re probably losing potential customers. Not only that, the introduction of Google Vitals means it’s essential that your website loads quickly and is mobile first.
According to Maile Ohye, from Google “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” and “53% of visits are abandoned if a mobile site takes longer than three seconds to load.” That’s a big problem if your website is slow.
You should always check your website’s speed on every platform; mobiles, tablets and desktop computers. Your website needs to load quickly across all devices. If you’re not sure how quickly your website loads you can use Google’s PageSpeed Insights to check for loading speed and highlight what areas need improving.
Your Website Isn’t Mobile Responsive
By now, if your website isn’t mobile responsive you’re missing out on a huge market. These days people rarely go anywhere without their phone, they use it for finding places to eat, places to park, before purchasing a product, the list is literally endless. If a website design is not mobile optimised, that’s a lot of valuable leads and customers its missing out on.
A study by Salesforce found that “83% of mobile users say that a seamless experience across all devices is significant.” People want to be able to access the information they want quickly, and if a website can’t deliver that they’ll move on pretty swiftly. In today’s saturated market it’s easy to find someone else who is delivering on their needs.
Your Branding is Outdated
Your website should be consistent with your business branding, so if your branding is outdated, so is your website. One of the most basic reasons your website may need a refresh is that it’s simply looking tired and outdated. We live in a digital era where trends change at the drop of a hat and to stay in the game you have to keep up. You need to adapt your brand identity and brand voice according to the needs of your audience to remain competitive.
A key thing to note when rebranding is that it doesn’t just refer to your logo and brand colours, it has to be unified across your brand tone, format and content on the website. Your website should reflect your business reputation and identity.
Outdated websites are not just limited to how the website looks. Your website should be easy to use, with visitors being able to find the information they need within 3 clicks. The information on your website should also be easily digestible, which leads onto point four.
Your Information Is Not Accessible
When a potential customer visits your site, they should be able to figure out where to go, what to do and how to find the information they want quickly. If they can’t find what they’re searching for within a couple of minutes they will most probably move on. Especially if it’s taking a long time to load each page.
That’s why accessibility and speed are essential to the performance of your website. If a potential customer would like to purchase, subscribe, or inquire, they should be able to do this easily without having to think about it or explore.
A good indicator that your website needs updating is if you receive lots of enquiries about information that is already on your website. This means visitors aren’t able to find it easily.
A good website should be enjoyable to use. By keeping your website updated with new content and new digital updates your website will consistently improve its performance and in turn, increase your return on your investment.
How will a quality website benefit your business?
- A good first impression
- Return customers
- Increased search engine traffic
If you are currently in need of website design or a brand refresh, our website design professional designers in Birmingham will happily look at how we can improve your online presence and user experience through a high-quality web design service. Call us today on 0870 062 8760.