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Everyone uses their smart phone and tablet for everything these days. From news and social media to health apps, few people can tear their eyes off their phones for more than a few minutes. In the past year mobile traffic overtook the humbled and now ancient PC in almost all developed nations. People are using their smart phones for shopping and finding new business. So it’s a must for marketing professionals to ensure they’re hooked into this digital marketing trend. According to most trends we’ve been analysing, up to 60% of businesses have wised up to mobile optimisation. Unfortunately, just knowing about it doesn’t make you good at it. Campaigns need to focus on tailoring your content to have an impact on the different times of day that users are on their phones and apps. Be warned; if you’re not already optimising for mobile, you’re competition probably is.

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