Social Media Solihull
If there’s one thing as sure as the morning sun, it’s that digital trends will keep on changing. Especially when it comes to social media marketing. Barely a day goes by that there isn’t a new feature drawing in the thumbs of Solihull social media users. In fact, one third of the world’s population uses social media platforms on a regular basis.
The key to success therefore lies with those who can keep up with the on-going digital evolution.
Social Media Marketing
Here are three of the latest social media marketing trends that you need to include in your future strategy:
1. Live Video
2016 saw the emergence of live video within social media marketing and 2017 has already seen this increase dramatically. Facebook Live has firmly found its place amongst the masses and has proven to be a valuable tool for media companies and brands, whilst discernible trends have emerged among users. Facebook users watch 100 million hours of video every day, but live video has taken it to the next level.
As consumers, we love nothing more than authenticity and brands we trust, live video delivers exactly that; a true reflection of someone or something making it more relatable.
The obvious next step for your social media strategy is to include live video. But only if you fully understand it and know how to effectively use it to benefit your business. Find out where your audience already spends time on social media – and try to connect with them on those networks.
2. Paid Content
Paid content isn’t a get out of jail free card when it comes to optimising your marketing. Simply publishing a Facebook post in the hope that people might see it is a waste of your time. Especially with algorithms constantly changing. While these algorithms serve to ensure the platform’s users are seeing content they actually enjoy, there’s no doubt they make it harder for brands to get noticed. The digital world is also a highly populated one with more and more brands and consumers sharing content every day, competition is only getting fiercer.
Paid content, when implemented effectively is more than worth the investment. If you enlist an expert they will do the hard work for you, making sure your posts actually get seen by your target audience.
3. Interactive Content
Interactive content has also seen a thriving emergence. Perhaps down to the growing competition. With more and more content populating the space; interactive content stands more chance of drawing in an audience. This could be anything from a game to a quiz or even a diagnostic. People are far more likely to share content if it sticks in their mind or they enjoyed interacting with the brand.
These days, it’s simply not enough to just deliver information. You need to engage with your customer and a create reputation and brand they can trust.
If you would like to talk to one of our experts about social media marketing in Solihull and how we can help generate growth for your business then please call 0870 062 8760 to speak to a member of our team