We’ve all heard of SEO (Search Engine Optimisation), a technique used to increase traffic to your website by getting it to rank higher in the Search Engine Results Page (SERP). However, it’s lesser known that SEO has two techniques to improve your websites ranking in SERP, ON-Page SEO and OFF-Page SEO:
On-Page SEO – refers to things like H1 tags, Meta descriptions, content, images, keywords, alt tags, basically anything you do to optimise your website in the building / creation stages.
Off-Page SEO – refers to everything you do away from your website to drive traffic back to your website. For example, social media engagement will help grow your business and get more links back to your site. Off-Page SEO techniques are the key to improving your ranking in SERP.
Related: FREE Beginners Guide to SEO
Here are two great ways to enhance your Off-Page SEO:
An incoming link from another site is like a positive recommendation from a friend, Google sees this as an endorsement therefore rank you higher as a result. The more incoming links you have, the better.
The site that the link is coming from also has to be reputable, the higher its authority the better you will rank. Link building is a prime example of quality over quantity. Part of your off-page SEO Solihull strategy would be to get your links on high authority websites.
Whatever you do, don’t try and falsify these links. Google is smart and if it thinks you’re using an underhanded method, you will be penalised.
The best way to achieve genuine, quality links is through unique content creation. Always remember the purpose of any content is to entertain or inform. If you create shareable content, the links will follow.
One of the best things you can do for Off-Page SEO is to find out where your target audience hangs out online, then start talking to them. There are so many communication channels now; it’s easier and easier to engage with followers. Social media allows you to build a reputation and personality that consumers love and trust. A combination of great content and great personality / relatable tone of voice will lead to shares across multiple social channels, resulting in a bigger presence and increased links.
A thorough On-page and Off-page optimisation plan will help your website rank higher in SERP. If you don’t know what you’re doing it can be very time consuming and confusing. We recommend hiring an expert to get the most out of your investment, leaving you free to focus on other important aspects of your business.
If you’re interested in SEO Solihull, we’re happy to talk you through any queries you may have, simply give us a call on 0870 062 8760 to find out how we can help grow your business.