Smart homes and cars, apple watches, live streaming apps, big data, Internet of Things. This is the new landscape in which emerging digital marketing trends will have the most impact on your customers’ lives and on your business.
Digital marketing trends are changing rapidly. To help you change with them here at AIM Internet we’ll be keeping on top of them so you don’t have to.
Digital marketing trends – mobile optimisation
Everyone uses their smart phone and tablet for everything these days. From news and social media to health apps, few people can tear their eyes off their phones for more than a few minutes.
In the past year mobile traffic overtook the humbled and now ancient PC in almost all developed nations. People are using their smart phones for shopping and finding new business. So it’s a must for marketing professionals to ensure they’re hooked into this digital marketing trend.
According to most trends we’ve been analysing, up to 60% of businesses have wised up to mobile optimisation. Unfortunately, just knowing about it doesn’t make you good at it. Campaigns need to focus on tailoring your content to have an impact on the different times of day that users are on their phones and apps. Be warned; if you’re not already optimising for mobile, you’re competition probably is.
If you don’t know about social media you’re probably living on an isolated atoll in the Pacific. No exaggeration. These days social media is all pervasive and, for good or bad, you need to understand it inside out for your business.
Everyone knows about Facebook and Twitter. But how savvy are you as a business with using them together? Or in combination with other networks such as LinkedIn, Instagram, Pinterest, Reddit, YouTube and SoundCloud (to name a handful). What about messaging apps such as Whatsapp, Snapchat and Kik? Believe it or not, these last three could well be the platforms you’ll want to focus your marketing spend on in the future. Placing products directly into the feeds of texting apps? Surely not? Yes it’s already happening but you’ll have to be smart to pull it off. This will be even more fun (or complicated?) once wearable technology is cheaper and becomes the fashion. Just consider the possibilities: for example, sending text or email vouchers directly to your client’s snapchat app on their wearable device.
Related: Beginners Guide to Social Media
Personalisation and automation
With all that data around, you can now personalise your marketing campaign to fit the individual customer. Facebook already does this, of course. But you can also be smart in the way you build your customer relations by using data and personalised content.
And finally, more than half of marketers now want to build some kind of campaign automation, providing the logical journey that takes prospects and makes them clients. Again, using data you can identify prospects and subscribers and personalise messages to ensure you convert prospects into paying customers – and happy ones. These are just a few digital marketing trends you’ll need to look out for. Watch this space…
As digital marketing experts, we can help to ensure you no longer waste money by highlighting digital marketing trends to help your business.
We’d be really pleased to hear from you and guarantee your business will benefit one way or another – so what have you got to lose?call Sarah, our company Director and Marketing expert on 0870 062 8760 or email her at email@example.com.