As a business owner in today’s digital world it’s a challenging job knowing which digital marketing channels will deliver the best results for your company. With so many marketing tips and tricks and new tactics being thrown your way daily, it can be slightly overwhelming. Long gone are the days when all you need is one campaign with a catchy slogan or jingle to dish up on TV, radio and print. Now, there are literally hundreds of marketing resources at hand and ready to be put to good use. You just need to know which ones to use; and we believe it’s all about working smarter not harder!
Digital marketing channels for the savvy business
1. Content Marketing
The Content Marketing Institute defines the terms as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
However, content marketing includes an extensive variety of marketing tools and strategies – so why choose a channel that is complex to get to grips with? The answer is, because it works. Content marketing can generate substantially more site traffic, strengthen brand recall, boost customer engagement, and drive conversion rates. All whilst being one of the most cost effective digital marketing channels available.
So what’s the key to mastering content marketing? You have to know your audience. Once you know exactly whom your audience is you can customise content to suit their interests, this means you are not wasting time and money on content that won’t be engaged. To do this, your business needs a digital marketing plan that uses several different content marketing strategies delivered in various formats and distributed over multiple platforms to maximise your return.
2. Organic Search/SEO
Search engine optimisation is the process by which businesses get traffic from the organic search results on search engines, like Google. This essentially means without paying, which are words every business owner like to hear. If you master SEO, then you’re well on your way to a successful marketing campaign, and business in general.
To master this strategy, you have to know your stuff. It is essential that you know your industry keywords and incorporate them into high-quality, engaging content. This is where SEO and content marketing marry up to make the perfect couple. By using SEO in your quality content, customers are able to find you in the search results.
It will come as no surprise that in 2018, it is intrinsic that your website is optimised for mobile. This became even more important earlier in the year when Google introduced its Mobile-First Index. A change that means Google will primarily use the mobile version of your content to rank your website. If your current website is not mobile friendly or optimised for mobile over desktop, it’s time to get with the program or risk putting your current search engine position at risk.
Customers that have a positive user experience are more likely to engage with your business, so by delivering a website that is easy to find, easy to use, and has quality content, you have created the formula to a positive user experience, which leads to engagement and conversion.
Grow your Business’s Digital Marketing Channels in 2018
If you’re interesting in growing your business’s digital marketing channels in 2018, but still have no idea where to start then get in touch with us today. Specialising in digital marketing Birmingham and web design Birmingham our Adwords agency can help you put together a comprehensive and cost effective marketing plan using proven, result driven strategies.
If you enjoyed reading this article you may also like to read our previous post on Digital Marketing Trends.